1971 ad: The new quiet taste in whiskey

. Wednesday, April 17, 2013

Every leading American whiskey is mellowed the same way. Except one. We set out to make the lightest, mildest whiskey in America. To do that, we make our whiskey in a different way. Barton's QT is distilled at a higher proof than leading traditional American whiskey. Then it's seasoned for years in selected old wooden barrels -- instead of brand new ones. We even filter Barton's QT in a special way -- to make it lighter and smoother. Next year we expect that many other distillers will also be selling whiskey distilled at a higher proof than traditional American whiskey and stored in seasoned barrels. But Barton's QT will still be the lightest, mildest whiskey in America. For an illustrated booklet detailing the whole exciting QT story, just send a card to Barton's QT, P.O. Box 3376, Merchandise Mart, Chicago Illinois 60654.

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