1908 Sears Catalog ad: "A corset is the foundation of a well fitting gown"

. Wednesday, May 15, 2013

Look at this offer. $1.98. A good corset is the foundation of a well fitting gown. We positively guarantee to you that you cannot buy this corset in equal quality and style from your dealer for less than $4.00. No. 18K238 This corset is designed in one of the leading and most popular styles of the day, and will fit any average figure perfectly. It is made of the finest quality brocaded silk twill in handsome patterns, trimmed around the top with elegant quality valenciennes lace, drawn with double row lace, drawn with double row  of satin baby ribbon. It is fitted with best 1 1/4 inch wide fitted with best 1 1/4 inch wide little elastic hose supporters on both front and sides. These wide strong supporters are adjustable in length. The style as you will see by the illustration is bias gored with medium high bust and rather long hips. Strictly straight front effect with a five-hook front clasp. Comes in white only. Sizes 18 to 30. Be sure to give size. Price (Postage extra 17 cents) $1.98.

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