1913 ad: The new Encyclopaedia Britannica

. Saturday, May 18, 2013

The only book, except the Bible, which has followed the Anglo-Saxon around the world." In Australia, In Africa, In India. The New Encyclopaedia Britannica (11th Edition) (Published by the Press of the University of Cambridge, England) "The Most Successful Book of Our Time" Wherever the English language is spoken and this means in all civilized countries -- the New Encyclopaedia Britannica found a ready market on the first announcement of its publication. It was recognized by scholars and by book-buyers generally that a new edition of this standard work of reference had become an imperative need of the day. The sale within a few months leaped into thousands and then into tens of thousands of sets. It was seen that ordinary publishing methods could not suffice to cope with so extraordinary a demand. Then it became necessary not to sell copies of the Encyclopedia but to concentrate attention merely on the manufacture of enough copies to deliver to those who had already subscribed. The present announcement marks the beginning of the second period of the sale. Of the unprecedented first printing (40,000 sets, 1, 160,000 volumes) less than 10 per cent remain unsold. These sets are offered at 40 percent less than the standard price of the previous edition -- a price made possible only by large economies due to wholesale manufacturing orders for proper binding materials and printing. How this Encyclopaedia differs from all others: The oldest and the newest book of universal reference. No other work of the kind has a history of 150 years of growth. Each new edition has added to its reputation and has given to the present 11th edition power to enlist the greatest talents and to maintain a high and unequalled tradition. (The late Algernon Swinburned: "To be invited to contribute to the Encyclopaedia Britannica is the highest compliment that can be paid to a man of letters." The ony book which is a new and original survey of existing knowledge. Unlike other encyclopaedias this work is not a compilation of facts gathered at second hand. It is written by 1,500 international authorities who contribute original new knowledge. This is the latest, most up to date original information anywhere obtainable by the general reader today. No new encyclopaedia has been compiled within several years of publication of this edition of the Encyclopaedia Britannica. (The Rev. Dr. S. Parkes Cadman: "The only encyclopaedia of its kind that any man should have on the shelf of his library." The largest encyclopaedia. It contains 44,000,000 words of text, twice as much reading matter as any other encyclopaedia now in circulation. Its articles are not mere outline sketches, always so unsatisfactory to the information seeker, but are comprehensive and full of details and are therefore informing and instructive. They cover every topic which can conceivably be the subject of enquirey. (The Hon. Whitelaw Reid, late ambassador to Great Britain: "The Monarch of Encyclopaedias.") The most authoritative work. All the principal articles bear the initials of their contributors. Men of the highest standing in the world in their various fields of knowledge for the accuracy of the statements in the book. (Robert K. Shaw, Librarian, Worcester Free Library: "The feature of having signed articles is of great importance.") Produced at the greatest expense. No less than $1,500,000 was disbursed in the literary preparation of the work and for type-setting, proof-reading, maps, illustrations and index before a single copy was offered for sale. So large an expenditure has never been made in the case of any other book. (From a printer: "Probably the greatest printing order in the history of print-making." Built upon the most scientific and practical plan. It combines full and comprehensive treatment of major topics with the greatest accessibility of every item of information by means of thousands of short "dictionary" articles (a total of 40,000 articles) and an index of 500,000 entries a feature possessed by no other encyclopaedia (Andrew D. White: "Astonished and delighted to find the various improvements made in the new edition.") Printed on real India Paper (imported) The innovation described as "an inspiration of genius" of printing this large work of 28,150 pages on thin but strong and opaque India paper (English made), each volume but one inch thick has made the Encyclopaedia Britannica convenient to handle and has added immensely to its charm and usefulness. It is printed also on heavy book paper each volume 2 3/4 inches thick. An elaborate prospectus containing 160 pages, with many specimen pages printed on India paper, full page plates, maps, text illustrations, lists of contributors, etc. sent by mail on receipt of request. Manager, Encyclopaedia Britannica 116 W. 32nd Street., New York.

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