1971 ad: Four Roses Premium American Whiskey

. Monday, August 19, 2013

The newest taste in whiskey is the greatest taste in whiskey. Lighter than Scotch, smoother than Canadian. That's big talk for an American whiskey. But there's a big difference in Four Roses Premium. We used techniques distillers never used before, and created an extraordinary new taste. Noticeably lighter than Scotch and smoother than Canadian, but with its own beautiful American flavor. Next July, new regulations will allow all distillers to sell a new product called "Light Whiskey." But the taste of light whiskey is right here right now in Four Roses Premium. So why wait? New Four Roses Premium. You've got to taste it to believe it.

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