1971 ad: "It makes a difference how you call Long Distance"

. Sunday, August 25, 2013

"It makes a difference how you call Long Distance." If you dial... 70 cents. This is the rate for a three-minute, coast-to-coast, station-to-station call, 8 a.m. to 11 p.m. Saturday and 8 a.m. to 5 p.m. Sunday when you dial it yourself without operator assistance. If you don't... $1.40 This is the rate for that call when you don't dial the call yourself or need the operator to help you complete it. See the footnote below for conditions under with dial-direct rates do not apply.

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