1950 ad: Keep that breathless charm with Listerine

. Thursday, November 21, 2013

So much a part of her charm. About her there seems to be a fastidious freshness, a lasting sweetness that is so much a part of her charm. Like many another popular women she knows that halitosis (unpleasant breath) could cancel all her other good points... and so, Listerine Antiseptic, morning and night, and before any date, has become a ritual never, never to be omitted. Perhaps it should be one for you also. Unpleasant breath, you know, may be absent one day and present the next... and without your realizing it. And when this condition is not of systemic origin, there is no more efficient more delightful or extra careful precaution against offending than trustworthy Listerine Antiseptic. Listerine Antiseptic ... to keep that breathless charm.

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